Recently, good news came from the 11th National Conference on Pursuing Excellence, where Wuliangye once again won the "National Quality Award" representing the highest honor in China's quality governance. Wuliangye has therefore become the only Baijiu enterprise that has won the highest honor in the field of quality control for three times.

The success of Wuliangye lies not only in its visionary strategic vision and keen insight, but also in its belief and efforts to pursue excellence, as it has developed from an unknown small workshop into a world-renowned liquor on par with the world's best distilled spirits such as Scotch whisky and French Cognac.

Tracing back to the mid to late 1980s, Wuliangye faced the spring breeze of reform and opening up, seized the opportunity of mechanism transformation, and continuously introduced and promoted new management methods and techniques to achieve effective development in various management work and production operations. In 1981, Wuliangye began to implement comprehensive quality control and was the first in the industry to pass the ISO9000 quality control system certification. In 1990, it was awarded the "National Quality Award". In 2000, Wuliangye established an excellent performance comprehensive quality control system based on this foundation and won the "National Quality Award" in 2003.

In today's era of global economic integration, enterprise development is like sailing against the current. If you don't advance, you will fall behind, and even small advances will lead to setbacks. Enterprises must be prepared for danger, constantly reform, and accelerate development, "said Chen Lin, General Manager of Wuliangye Co., Ltd." By implementing the excellent performance model, the company's development strategy, business philosophy, mission, and vision have become clearer, process management has become more standardized, and the concept of high quality has penetrated into the hearts of all employees. This is also an important reason why Wuliangye can continue to develop rapidly

It is precisely for this reason that Wuliangye regards the pursuit of excellent performance as the ultimate goal of the company's quality control. Since the early 1980s, Wuliangye has successively embarked on a leapfrog development path of quality and efficiency, quality and scale efficiency, quality and scale efficiency, and diversified development. It has always adhered to continuous improvement and enhancement of product quality, conquering consumers with perfect products and consolidating its position as the "King of China's Liquor Industry".

In the face of the increasingly fierce competition in the Baijiu market, Wuliangye has taken many measures, such as creating a win-win model for manufacturers, introducing strategic partners, and adjusting the marketing system, to constantly innovate marketing ideas and focus on key markets to maintain its leading edge. The company's sales, business tax, and revenue have always been at the forefront of the industry, and the brand value of Wuliangye has been ranked first in the food industry for 17 consecutive years on the "100 Most Valuable Brands in China" list. At the same time, in order to meet the consumption needs of different levels, Wuliangye timely adjusted and improved its product structure, and successively launched a series of liquor brands such as Wuliangchun, Wuliangchun, and Liuhe Ye, creating a new idea of developing from a single brand to multiple brands.

The pursuit of excellence has permeated into the bones and hearts of every Wuliangye person, becoming a habit and inertia of Wuliangye people.